The design phase is often the most fun. This is where we explore possible "looks" for you site. This is an iterative phase, where we go back and forth as much as time allows us, until we get the design look you are happy with. There are two main approaches I like to use:

1. Review existing web sites. I will ask you if you have seen web sites whose appearance you like. Maybe you like a background in one site, or a logo from another. I will also find sites to show you that seem to have the same purpose or focus that you propose for your site. Looking at what others have done - good and bad - will help us refine what you like and dislike about web pages.
2. I will prepare "comps," or draft designs based on our requirements discussions and on our web site reviews. You can pick from these drafts for your site.

When we are finished with this phase, we can be confident that the final site will have the design best suited to your purposes and tastes.

At the end of this phase, I will prepare a Design Document that captures your requirements in sufficient detail for any web designer to implement you site.